Coffee, when consumed in moderation, has demonstrated protection against conditions such as type 2 diabetes, heart disease, Alzheimer’s disease and depression1.
In addition to this, caffeine has been shown to boost physical performance. The literature suggests that moderate caffeine intake could lead to performance benefits across a range of sports to include endurance events and high-intensity activity2.
Other cognitive markers such as alertness, vigilance, attention and reaction time can be improved with a moderate intake of caffeine3.
This product is high in Vitamin C, known to help to activate enzymes, reduce oxidative stress, promote immune function and reduce tiredness and fatigue4,5.
Research suggests vitamin C can also protect against respiratory tract infections and reduce the risk for cardiovascular disease and some cancers 4.
Firestarter provides 99% of your daily required intake of Vitamin C per serving. Vitamin C contributes to energy-yielding metabolism and also normal psychological function. It also provides 158% of your daily intake of Vitamin A. Vitamin contributes to normal function of the immune system.
We are super pumped (literally) about this blend. So many of the natural energy powders out there taste truly gross. We have designed this to be something you could either take as a shot before your workout or in a longer drink that you can sip.
With a punchy 150mg of natural, plant-based caffeine from guarana seed, kola nut and natural coffee extract. This signature blend is also ideal for the morning after the night before (we’ve all been there) and that afternoon slump. Perfect for supercharging your workout.
Combined with real cherry & pomegranate powder for a natural, refreshing taste. And last but not least, a touch of chilli to complete that energising kick. Now go get ‘em tiger!
*Our recipes are free from ingredients containing gluten and soy but there is still a small risk of cross contamination from one of our suppliers. Please see our FAQs for more details or contact us
The information above is a review of the literature to demonstrate potential health benefits of the ingredients within the products. We do not claim that our products or any ingredient within our products can treat, cure or prevent any health condition. Products should be consumed as part of a healthy diet. For individual advice about any health condition, please speak to your GP.
[1] Higdon, J.V. and Frei, B. (2006). Coffee and Health: A Review of Recent Human Research. Critical Reviews in Food Science and Nutrition, 46(2), pp. 101-123.
[2] Burke, L.M. (2008). Caffeine and sports performance. Applied Physiology, Nutrition and Metabolism. 33(6): pp. 1319‐1334.
[3] McLellan, T.M., Caldwell, J.A. and Lieberman, H.R. (2016). A review of caffeine’s effects on cognitive, physical and occupational performance. Neuroscience and biobehavioural reviews, 71, pp. 294-331.
[4] Schlueter, A.K. and Johnston, C.S. (2011) Vitamin C: Overview and Update. Journal of Evidence-Based Complimentary and Alternative Medicine, 16(1), pp. 49-57.
[5] European Food Safety Authority. (2010). Scientific Opinion on the substantiation of health claims related to vitamin C and reduction of tiredness and fatigue (ID 139, 2622), contribution to normal psychological functions (ID 140), regeneration of the reduced form of vitamin E (ID 202), contribution to normal energy-yielding metabolism (ID 2334, 3196), maintenance of the normal function of the immune system (ID 4321) and protection of DNA, proteins and lipids from oxidative damage (ID 3331) pursuant to Article 13(1) of Regulation (EC) No 1924/2006. EFSA Journal, 8(10): pp. 1815.