THE BEGINNING
Just two founders, a shipping container kitchen (freezing in winter, boiling in summer), and one big mission: to fix the broken world of on-the-go nutrition.
We found that balancing work, workouts, and eating well was tough. There wasn’t a fresh, all-natural protein shake on the market that tasted good and didn’t come with a side of preservatives or powdery regret – so we started making our own.
THE PROCESS
We started small – experimenting with recipes, hand-juicing apples, and developing every single formulation ourselves. No white-labeling. No outsourcing.Our first label design? Stylish, sure. But sideways reading turned out to be less 'cool startup' and more 'chiropractor appointment'. We learned fast, we iterated faster.
EXALT was born. We spent the first six months traveling the country, sourcing the best raw ingredients, testing formulations in the kitchen, and pitching to anyone who would listen.
We were the first to pioneer a fresh, all-natural protein smoothie with an extended shelf life – no heat pasteurisation, no preservatives. Just cold pressure magic that keeps it fridge-fresh for two weeks. Like making it at home, but without the mess.
Things started moving. We opened our first tiny kitchen in a shipping container. It was freezing in winter and boiling in summer, but it’s where our original recipes were perfected.
We were soon stocked in Selfridges. Seeing Exalt on those iconic shelves gave us chills (and not just from the fridge section). A massive moment for the brand.
We launched across every Planet Organic store, bringing our cold-pressed drinks to even more people across London. Seeing EXALT stocked on the shelves of one of the UK’s leading organic retailers was a huge milestone for us.
EXALT landed on Ocado, taking us from indie fridges to front doors nationwide. Fresh, cold-pressed nutrition, delivered to your door before your morning workout.
EXALT featured in GQ's Food & Drink Awards 2021. Officially stylish, still substance-first. Even the frenchie was impressed.
Christmas dinner, EXALT style: Lean Machine chilling by the veg and an apron doing some very heavy lifting. Balance, as always.
We became the Official Supplier to Tottenham Hotspur. Cold-pressed nutrition made it into a Premier League dressing room - and it never left.
Our collaboration with Nike began with an exclusive EXALT drink to celebrate their 50th birthday and grew into an ongoing series of events. After the challenges of starting a business during the pandemic, this partnership made us incredibly proud. We weren’t crying. It was hay fever.
EXALT arrived at Equinox, fuelling one of the world's most exclusive gym floors. If you're going to train like it matters, you refuel like it matters too.
Our Easter drop got a little cheeky. Morning Glory in the basket, ears on, zero regrets. Proof the 20% of the 80/20 rule is alive and well.
EXALT partners Brighton & Hove Albion, bringing cold-pressed nutrition to another Premier League dressing room.
Joining forces with METRIX to partner with both their London and Manchester fitness competitions, bringing the elite fuel to everyday athletes.
Providing bespoke nutrition for three NFL teams as they headed to the UK for their London games.
Olympic gold medallist turned coach and broadcaster Dani Rowe MBE joins EXALT as an official brand ambassador, bringing her elite endurance background and coaching expertise to a partnership built around real performance nutrition.
Growing so fast we ran out of walls - again. Move number four took us to a Wood Green unit six times the size, with room for more presses, more fridges and a lot more EXALT.
Now supplying 7 Premier League clubs and NFL squads. Moving into a 6000 sq ft factory and expanding our reach globally. Size does matter - as evidenced by our very first teeny tiny delivery, back when Dan drove the van himself.
Groundbreaking Science
We use HPP (High Pressure Processing)—the equivalent of putting 24 elephants on a single strawberry. While others "nuke" their products with heat pasteurization, we use pressure to put bacteria to sleep without killing the nutrients. It's the biggest step forward in food preservation in 80 years.
Natural shelf life achieved through pressure, not chemical preservatives.
Partnered with the University of Cambridge on the future of food science.
THE BEGINNING
We were the first to pioneer a fresh, all-natural protein smoothie with a proper shelf life – no heat pasteurisation, no preservatives.
Just cold pressure magic that keeps things fridge-fresh for two whole weeks. It’s like making it at home, but without the mess, the blender noise, or the cleanup.
The Philosophy
We don't believe in zero fun. Be good 80% of the time, and 20% of the time? Go off the rails. Exalt exists to help you get back on the 80 faster.
No marketing-first products. Everything starts with real clinical effectiveness. If it doesn't move the needle, we don't ship it. Whole food ingredients, zero fillers.
We believe mistakes are opportunities. Some of our strongest customer relationships started with a shipping error, because loyalty is built through human connection, not perfection.
Trusted by the best
Lead Dietitian
Registered dietitian and metabolic health specialist, with extensive experience across the NHS and private sector. She is registered with the Health and Care Professions Council and a member of the British Dietetic Association.
Taste Expert
With a ton of experience working with Green & Black's, M&S, Parmigiano Reggiano, Cawston Press and Heinz to help us perfect the taste of our range.
Head of Quality Assurance
With 18 years advising Tesco on Sustainability, Felix helps us on broad sustainability issues, packaging, recycling and also CSR.
The journey continues
This is the EXALT journey so far - and we're only just getting started baby!
