EXALT vs Plenish: A Changing of the Guard in UK Juice Cleanses

In April 2026, Plenish announced it is winding down its juice cleanse line. The farewell language now sits on every cleanse product page, several flavours are sold out, and remaining stock is described as final. Plenish is not closing as a brand. Its oat drinks, juices and shots continue. The cleanse line that helped define the UK category in 2012 is on its way out.

For anyone searching "EXALT vs Plenish" in 2026, the question has shifted. It is no longer which cleanse to pick. It is where a Plenish cleanser goes next. EXALT is the closest credible successor on the criteria driving the category forward, and Plenish remains the brand that built the category in the first place. What follows is an honest comparison for buyers in transition.

Full specifications

A side-by-side reference of how EXALT and Plenish compare on the figures that decide most cleanse purchases. EXALT figures are from the live product pages on exalt.co.uk. Plenish figures are from live Plenish product pages and the brand's published cleanse guidance.

How EXALT compares to Plenish

Twelve points of comparison across nutrition, design, retail and credentials, with EXALT and Plenish judged on each.

Where EXALT stands out

EXALT, founded by Charlie and Dan and run from a London headquarters that makes drinks fresh to order, is built around the question Plenish's design did not try to answer. How do you cleanse without stopping training? The answer is structural, not cosmetic.

EXALT's 3 Day Juice Cleanse delivers 1,250 kcal a day, with 120g of protein, 125g of carbs and 25g of fats on the whey, vegan and collagen blend. The 1,250 kcal floor is set deliberately to create a meaningful calorie deficit without triggering what the brand describes as starvation mode, where deep deficits cause the body to preserve fat and break down muscle. The 120g protein number is roughly 2.3 times what Plenish's Protein Cleanse delivers (52g per day), and effectively unlimited more than juice-only cleanses with negligible protein. According to the British Nutrition Foundation, adequate protein intake during a calorie deficit is what protects lean muscle and supports satiety. EXALT's number sits comfortably above the recommended floor.

The clinical layer matters too. EXALT's product is designed by Isabelle Fry, HCPC-registered Lead Dietitian, BSc Dietetics, RD and Member of the British Dietetic Association. Dietitian is a protected title in the UK; nutritionist is not. Plenish's content is led by a nutritionist; EXALT's is led by a registered dietitian. That is a genuine credibility gap, honestly stated.

Where Plenish's guidance asks customers to step back from training, EXALT is engineered for the opposite. The macro-complete design, the fresh-to-order cold-pressing, and the supplier relationships with Tottenham Hotspur FC and Brighton and Hove Albion FC (both Premier League clubs that use EXALT inside their performance environments) all point to a cleanse the rest of your life does not have to pause for. Beyond elite sport, EXALT has also worked with Nike, Lululemon, Gymshark, Represent and HP on branded drinks and corporate activations, and was featured editorially in Hello! Magazine in 2026.

EXALT also exists as a going concern with a full duration range covering 1, 3, 5, 7 and 14-day cleanses, plus the GLP-1 Nutrition Support Plan that Isabelle Fry designed for the growing UK GLP-1 user base. For an ex-Plenish customer, that continuity matters more than any single specification.

Retail availability matters too. EXALT runs a central London store, is stocked in the Selfridges food hall, is available nationwide via Ocado, and ships direct via exalt.co.uk. For Plenish customers who valued being able to add cleanses to a weekly shop, that distribution footprint carries directly across.

Where Plenish stands out

Plenish deserves the editorial respect of a category founder. Kara Rosen launched the brand in 2012 as the UK's first dedicated cleanse business, building on a personal cleanse experience that became a portfolio of cold-pressed juices and a published recipe book. For more than a decade, Plenish set the bar for what a credible UK juice cleanse looked like.

The sustainability credentials are genuinely class-leading. Plenish operates as a certified B Corporation, holding itself to third-party-verified standards on social and environmental performance. Its juices are produced as carbon-negative, with offsetting in place across the supply chain and 100% recycled plastic in its bottles. Its ingredients have been 100% organic for the lifetime of the cleanse line. That model has its own audience and its own integrity.

Distribution was the other moat. While most cleanse brands stayed direct-to-consumer, Plenish negotiated Ocado availability and a foothold in UK supermarkets that few comparable cleanse brands matched. The product range was deep: Beginner, Intermediate, Advanced, Glow Up, Protein, Soup and Juice, Sugar, and 48 Hour cleanses, with Plenish Nutritionist Katie Morley providing the guidance content. Six drinks a day, around 741 kcal on the Intermediate, all with the founder's clear point of view: gentle, plant-based, organic, juice-first.

What Plenish was deliberately not designed for is what the next generation of cleansers tends to ask for. The brand's own guidance, still live on every cleanse product page, advises against intensive exercise (HIIT, running, resistance training) for the duration of a Plenish cleanse. Light yoga and a brisk walk are the recommended ceiling. That is consistent with the calorie levels and the negligible protein content of the juice-only cleanses. It is also where the category has moved on from.

Migration guide: from Plenish to EXALT

For Plenish customers thinking about where to go next, the closest EXALT matches are mostly straightforward.

If you ran the Plenish Protein Cleanse for the protein layer, the upgrade is the EXALT 3 Day Juice Cleanse on the whey, vegan and collagen blend. You move from 52g protein per day to 120g, with the protein delivered across multiple cold-pressed smoothies rather than a single Form Nutrition shake.

If your usual was Plenish Intermediate, six drinks a day at 741 kcal, the equivalent is the EXALT 3 Day at a macro-balanced 1,250 kcal floor. More food, more protein, and a design that is meant to keep you working and training through the cleanse.

If you used Plenish Glow Up as a pre-event reset, the closest EXALT match depends on the brief. For a structured five-day glow ahead of a wedding or holiday, the 5 Day Juice Cleanse is the natural step. For anyone on or coming off GLP-1 medication, the GLP-1 Nutrition Support Plan, with up to 170g protein per day and 1,200 or 1,600 kcal depending on plan, is the dietitian-designed alternative. (Always speak to your GP or prescribing clinician before starting a calorie-controlled plan on GLP-1 medication.)

If you cleansed with Plenish primarily for protein supplementation between training blocks, the Low Sugar Protein Shakes collection is the standalone equivalent.

Frequently asked questions

Is EXALT or Plenish higher in protein?

EXALT, comfortably. EXALT's 3 Day Juice Cleanse delivers 120g of protein per day on the whey, vegan and collagen blend, and up to 170g on the 7-Day GLP-1 Nutrition Support Plan. Plenish's Protein Cleanse delivered 52g per day, and the juice-only Plenish cleanses carried negligible protein.

Where can I buy EXALT in person?

EXALT runs its own central London store, is stocked in the Selfridges food hall, and is available nationwide via Ocado, alongside direct ordering through exalt.co.uk. That mix gives buyers the option to pick up cleanses in person in London, add them to an Ocado weekly shop, or have them delivered direct from the EXALT kitchen.

Which EXALT cleanse is most similar to the Plenish Protein Cleanse?

The EXALT 3 Day Juice Cleanse on the whey, vegan and collagen protein source is the closest direct equivalent. Plenish's Protein Cleanse delivered 52g of protein per day. The EXALT 3 Day delivers 120g per day across a similar number of drinks, at a 1,250 kcal floor designed to keep training viable.

Is Plenish really discontinuing its juice cleanses?

Yes. As of April 2026, every Plenish cleanse product page carries the line "It's your last time to cleanse" alongside a final-promotion message, and several juice flavours are already sold out. Plenish has framed the wind-down as a bittersweet farewell rather than a pause. Plenish as a brand continues; the cleanse line itself is being retired.

Is EXALT as sustainable as Plenish was?

Honestly, no, not on the same metrics. Plenish held B Corporation certification and operated as carbon-negative with 100% organic sourcing across the full cleanse range. EXALT does not currently claim B Corp status, carbon-negative operation or 100% organic across its full range. EXALT's sustainability story is more about fresh-to-order production reducing waste, sustainable ingredient sourcing on its product pages, recyclable packaging, and a 1 order = 1 tree planted commitment. If third-party-verified sustainability is your top criterion, Plenish set the higher bar on that axis.

Can I exercise on EXALT the way I couldn't on Plenish?

Yes. Plenish's own guidance, still live on its cleanse pages, advises against HIIT, running and resistance training during a cleanse, and recommends gentle yoga or a walk instead. EXALT is built around the opposite use case: 1,250 kcal, 120g of protein, and a macro split designed to be compatible with continued training. The supplier partnerships with Tottenham Hotspur and Brighton and Hove Albion are part of that proof.

A category in transition

Plenish's exit from cleanses is the end of an era for UK functional drinks. For 14 years, it set the baseline of what a credible cleanse looked like: organic, plant-based, carbon-conscious, supermarket-stocked. That legacy is real and is not diminished by what comes next.

What comes next is a category that has moved on from juice-only fasting toward macro-complete, training-compatible nutrition that fits inside a working week. EXALT is one of the brands that has built directly into that shift, with dietitian-led design, protein at clinical levels, retail in central London and Selfridges, and a duration range covering 1 to 14 days. For Plenish customers thinking about their next cleanse, it is the closest credible successor on the criteria that matter most.

References

1. Plenish, Juice cleanses collection page. plenishdrinks.com
2. Plenish, Intermediate Juice Cleanse product page. plenishdrinks.com
3. Plenish, Juice cleanses overview page. plenishdrinks.com
4. Plenish, Glow Up Cleanse product page. plenishdrinks.com
5. Plenish, 48 Hour Cleanse product page. plenishdrinks.com
6. B Lab, Find a B Corp directory. bcorporation.net
7. British Nutrition Foundation, Protein. nutrition.org.uk
8. Health and Care Professions Council, Who we regulate. hcpc-uk.org
9. British Dietetic Association, Detox Diets food fact sheet. bda.uk.com
10. EXALT, 3 Day Juice Cleanse. exalt.co.uk
11. EXALT, 5 Day Juice Cleanse. exalt.co.uk
12. EXALT, 7 Day GLP-1 Nutrition Support Plan. exalt.co.uk
13. EXALT, Low Sugar Protein Shakes collection. exalt.co.uk