Real Food.
Complete Nutrition.

Producing and selling anything has some impact on the environment, and we must do what we can to make sure that our impact is kept to a minimum and make the world a better place where we can.

That’s why we’re committed to sustainability and accountability across our supply chain, being good to our people and of course, doing what we can to give back to our communities, while providing products that improve the lives and wellbeing of our members. We call this our Conscious Consumption framework.

We worked with leading sustainability consultancy, Sancroft International to create this framework, but it is our commitment that we make to you, our members, that we will never stop striving to improve across all aspects of our business. Felix remains on our EXALT panel of experts to continue to advise us. As you may know, we’re fuelled by positive discontent and this also drives our dedication to becoming a sustainable business.

We always stand by our principles, we strongly believe in doing as much good as we can and we’re always striving to do more.

Because using compostable plastics is not the solution we hoped that it would be, we chose to use closed loop recycling for our bottles instead. This means that we use recycled plastic to make our bottles and that, in-turn, our bottles can be recycled.

Surprisingly, and much to our disappointment, it’s actually pretty hard to get a hold of previously recycled bottles made from plastic. But, we’re doing the best we can and have been lucky enough to find a great supplier for our rPET bottles (rPET is created by recycling plastics that were previously used as packaging materials). We strive to use recycled plastic packaging that otherwise would have either ended up in landfill or been incinerated.

The plastic we use for our bottles has lived a previous life as another bottle before it reaches us, and so each recycled bottle varies in colour and finish. Fortunately for us, we’re far more interested in what’s inside than we are in our looks, so we hope you can look past this - after all, it’s for a good cause.

So if you notice that your bottle looks a little unique (some might say murky), then don’t worry - this is perfectly normal, and it in no way compromises the quality, taste, safety or hygiene of the bottle. It really is as good as new.