August just wrapped up, and honestly? We're still catching our breath. While everyone else was trying to survive the summer heat with ice lollies and fighting over the last fan in Argos, we were out here living our best life across two countries, two sports, and one absolutely mental run streak.
Here's the full breakdown of how we spent the month that left us questioning our life choices (and definitely broke some personal records).
NEW HQ: THE NEXT CHAPTER BEGINS
Finally. We've officially moved into our brand-new headquarters and it already feels like home.
What's changed:
- Bigger fridges (because obviously)
- Upgraded equipment that makes our old kit look prehistoric
- Space to actually breathe, think, and create
- Room for the team to grow without elbowing each other
- Orders flying out faster than ever before
This move represents everything we've been building towards. More space means more experiments, more innovation, more capacity to serve you better. The blenders are humming, the team is settled, and the energy is off the charts.
The best part? We're only getting started. This new HQ isn't just about where we are now - it's about where we're going next.
Walking into the new space every morning still feels surreal. This is EXALT's next chapter, and we couldn't be more excited about what's coming.
PREMIER LEAGUE ROYALTY: BRIGHTON & HOVE ALBION
BIG Announcement: We're now officially fuelling Premier League football.
Brighton & Hove Albion didn't just choose anyone - they chose EXALT. And honestly? We're still pinching ourselves about it.
Here's what's happening at the Amex:
- Cold-pressed juices flowing through elite training sessions
- High-protein smoothies powering up match-day preparations
- Premium nutrition standards that match Premier League performance expectations
This isn't just another club deal - this is EXALT proving that when performance truly matters, when there's no room for compromise, when millions of fans are watching every move, professional athletes choose us.
Brighton, you've officially entered the EXALT world. Welcome to the family.
Seeing our bottles in a Premier League training ground never gets old. Every single time.
SEOUL: TAKING EXALT GLOBAL
We went to South Korea. Because when Nike calls, you answer.
The Nike x Spurs Run Club needed fuelling, and somehow we were the ones they called. So we packed our bags, loaded up our most elite ingredients, and took EXALT international.
What went down in Seoul:
- Bespoke juices designed specifically for Korean runners
- Flavours bold enough to match the Seoul street energy
- Local runners discovering what proper pre and post-run fuel tastes like
- EXALT standards maintained at 35,000 feet above sea level
This wasn't just about serving drinks in a different time zone. This was about proving that good nutrition doesn't recognise borders, that our standards travel, and that whether you're running through London or Seoul, you deserve the best fuel possible.
The cultural exchange was incredible. Different country, different language, different running routes - but the same appreciation for quality nutrition done right.
New city, new culture, same EXALT energy. This is what happens when a local brand thinks global.
MANCHESTER: WHERE LEGENDS ARE MADE
METRIX Manchester wasn't ready for us. But then again, we're not sure anyone ever really is.
We rolled up to one of the UK's biggest fitness events with our game faces on and our blenders at the ready. The EXALT stand became the heartbeat of the entire venue - athletes queuing for our recovery shakes, fitness fanatics getting their fix, and everyone having a proper go at our Grip It and Rip It challenge.
The highlight? Our exclusive METRIX collaboration smoothie. We're talking about a drink so perfectly crafted for the event that it deserved its own trophy case. The label alone was a work of art, and the taste? Well, let's just say Manchester now knows what proper post-workout fuel should taste like.
From the first whistle to the last burpee, our stand was buzzing with energy that could probably have powered half the venue. The community showed up strong, the competition was fierce, and Manchester proved once again that when it comes to fitness culture, they don't mess about.
Watching people's faces light up when they tasted our smoothies reminded us exactly why we do this. It's not just about nutrition - it's about fuelling the moments that matter.
PADEL, RUGBY & CHARITY DONE RIGHT
Our return to the National Tennis Centre was like coming home to chaos - and we absolutely loved every minute of it.
This wasn't just any sporting event. We're talking about a day where padel courts met rugby legends, where networking actually felt fun, and where every refreshment we served was next-level (obviously).
What made this year special:
- Full tournament action that had everyone on the edge of their seats
- Pro-am exhibition matches featuring actual rugby royalty
- Support for the RPA and their official charity Restart
- Networking that didn't make anyone want to hide in the corner
- Activations that kept the energy sky-high from start to finish
The best part? Watching former and current rugby legends team up with guests who'd never held a paddle before. There's something beautiful about sport bringing people together like that, and being able to fuel those moments with our juices and smoothies felt pretty special.
Supporting the work of Restart and seeing the rugby community rally around mental health awareness reminded us that sport is about so much more than just performance.
1000 DAYS OF ABSOLUTE MADNESS
Our Head of Retail, Wholesale and Partnerships has been running at least 5km every single day since 2023. Not most days. Not when the weather's nice. Not when he feels like it. EVERY. SINGLE. DAY.
Day 1000 is approaching, and we're celebrating the only way we know how - with complete and utter chaos at 24N Fitness in London.
What's happening:
- Community 5km run through London
- Ice baths for the brave (or stupid, jury's still out)
- Saunas for recovery (and existential conversations)
- Good vibes only policy strictly enforced
This isn't just about running. This is about commitment levels that most people can't even comprehend. Rain, shine, hangover, illness, travel - none of it matters. 5km minimum, every day, no excuses.
The inspiration factor is off the charts. Watching someone commit to something this big completely changes how you think about your own excuses.
If you want to witness dedication in its purest form, get yourself to this celebration. Fair warning: you'll walk away wondering what your excuse actually is.
WHAT'S NEXT?
August was mental. September's shaping up to be a banger too.
We've got partnerships brewing, events planning, new flavours developing, and adventures plotting. The summer energy isn't slowing down just because the calendar's changing.
Stay tuned, stay hydrated, and most importantly - stay legendary.
