THE EXALTED: JULY 2025 EDITION
July has been the month when everything seemed to happen at once. From exclusive collabs dropping in flagship stores to Premier League partnerships kicking off, new packaging launches to Run Club legends absolutely smashing their goals - we've been living in the fast lane and loving every second of it.
Here's how July unfolded, in all its gloriously chaotic detail:
Packaging Glow-Up: New Look, Same Standards
Say hello to our brand new packaging and prepare to have your mind blown. We've dialled up the colour, thickened the insulation, and made sure your drinks arrive looking fresh and feeling extra frosty.
This isn't just aesthetic. Yes, it looks incredible (seriously, the dopamine hit when this lands on your doorstep is unmatched), but more importantly, it performs. Better insulation means your drinks stay colder for longer. Stronger materials mean less chance of damage. Bolder design means you know immediately that something special has arrived.
It's not just a box - it's a full-blown experience upgrade. Because when you order EXALT, the quality experience starts the moment our package hits your doorstep, not when you open the bottle.
We're obsessive about the details that matter, and packaging is one of those details that people notice, even if they don't realise they're noticing it.
The Return of the Sweaty Legends: Run Club Madness
The second run of our summer series, and honestly? What a vibe. Over thirty absolute legends showed up, laced up, and moved as one through London's streets. From nervous first-timers to seasoned striders who could probably run backwards faster than we can walk forwards - everyone brought the energy.
This isn't just about running. It's about community, connection, and that post-run glow that no filter can replicate. Watching people push their limits, cheer each other on, and finish with massive grins plastered across their faces? That's the stuff that reminds us why we do what we do.
The energy was infectious. New friendships were formed, personal bests were smashed, and everyone left buzzing with endorphins and pride. If you missed this one, don't worry - we've got more summer series runs coming and trust us, you want to be part of this movement.
Because at EXALT, community isn't just a buzzword. It's literally everything.
EXALT x REPRESENT: When Mango Gets a Brain Boost
When REPRESENT dropped news of their London flagship store opening, we knew we had to do something special. Not just any old collaboration - something that would make people stop, stare, and think "I need that in my life immediately."
Enter our limited-edition Mango smoothie. But this isn't your basic tropical moment. We're talking cordyceps and lion's mane mushrooms packed into every bottle - ingredients that sharpen focus, boost cognitive function, and keep you feeling fresh while you're looking even fresher.
It's mango, but smarter. Available exclusively at REPRESENT's London store, this collaboration represents everything we love about working with brands that get it. Style, substance, and a complete refusal to do anything basic.
If you can't make it to the store, our Summer Fling smoothie is the closest thing - tropical vibes without the FOMO.
North London Forever: Another Season with Spurs
We're back with Tottenham Hotspur for another season and the energy is bigger, better, and bolder than ever. This partnership isn't just business for us - it's personal. We're North London through and through, and being part of Spurs' journey feels like coming home.
This season brings fresh energy with new manager Thomas Frank at the helm. Fresh leadership, same impossibly high standards, and we're proud to be part of the support system that keeps the squad sharp, focused, and ready for whatever the season throws at them.
From fuelling legends to working behind the scenes, EXALT is locked in for another year of goals, graft, and glory. Because when you're aiming for greatness, you need nutrition that matches that ambition.
This partnership represents everything EXALT stands for - excellence, community, and an absolute refusal to settle for anything less than the best.
Behind The Socials: The Real EXALT
Our socials just got significantly juicier. We're lifting the lid and giving you more of the real EXALT - the stuff that happens when the cameras aren't rolling, the chaos behind the scenes, the moments that make us human.
Think unfiltered founder content, team antics, raw behind-the-scenes moments, and everything you don't see on the perfectly polished label. Because real connection happens when people see the real you, not just the highlight reel.
More stories, more chaos, more reasons to follow. We're done with the corporate social media playbook. You want authentic? You've got it. You want personality? We're serving it up daily. You want to see what EXALT is actually like when nobody's watching? Now you can.
Come for the smoothies, stay for the madness. It's going to be a wild ride.
August: The Plot Thickens
July was insane in the best possible way, but honestly? August is shaping up to be even bigger. We can't reveal everything yet (where's the fun in that?), but let's just say we've got moves planned that are going to make July look like a warm-up.
New partnerships, exciting launches, more community moments, and probably a few surprises that we haven't even told our own team about yet. Because that's how we roll - always one step ahead, always planning the next move, always ready to exceed expectations.
Thanks for being part of this journey. Every run club attendee, every social media follower, every customer who trusts us with their nutrition - you're the reason we can do what we do. And what we do is pretty incredible.
Stay hydrated, stay legendary, and get ready for August. It's going to be absolutely unhinged, and we wouldn't have it any other way.
