THE EXALTED: MAY 2025 EDITION
New launches, epic moves, and game-changing collaborations
May 2025 has been absolutely mental (in the best possible way). We've launched our most explosive product yet, moved into a headquarters that actually fits our ambitions, and collaborated with some serious legends. Buckle up – here's everything that went down this month.
🚀 POCKET ROCKET: THE ENERGY SHOT THAT CHANGES EVERYTHING
Say hello to your new gym bag essential. Our Pocket Rocket energy shots have officially landed, and they're already causing chaos in the best possible way. Small in size but massive on impact, these mighty mouthfuls are packed with 185mg of natural caffeine plus functional ingredients designed to fuel whatever madness your day throws at you.
Whether you're sprinting to catch the 8:15 train or smashing a new PB at the gym, Pocket Rocket delivers sustained energy without the crash. Consider this your official permission to ditch that sad instant coffee forever.
Key benefits:
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185mg natural caffeine from multiple sources
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No jitters, no crash
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Portable energy for busy lifestyles
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Made with real ingredients, not chemicals
🏢 NEW HQ: BIGGER, BOLDER, READY FOR WORLD DOMINATION
You've been picking up Lean Machine like it's going out of fashion, and with record month after record month, we had no choice but to level up. We've officially moved into a new headquarters that's bigger, bolder, and ready to handle whatever demand you throw at us.
This isn't just about more space (though we're loving the room to breathe). It's about creating the infrastructure to develop even more innovative products, faster production times, and frankly, even bigger things on the horizon.
The new facility gives us:
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Enhanced production capabilities
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More space for product development
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Better logistics and distribution
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Room to grow our incredible team
More space means more blends, more innovation, and more fuel to keep you powering through your days like the absolute legend you are.
👋 WELCOME GEORGIA: STRATEGY MEETS SASS
There's a new legend in town. Meet Georgia, the latest powerhouse to join Team EXALT. Equal parts strategy and sass, she's already shaking things up around here (literally – we caught her doing a comprehensive taste test on day one).
Just like our drinks, Georgia brings substance and style in equal measure. Her expertise in growth strategy and brand development makes her the perfect addition to our mission of revolutionising how people think about nutrition and convenience.
We're excited to see what fresh perspectives and innovative ideas she brings to the EXALT evolution.
⚽ SPURS STADIUM TAKEOVER: BRINGING FUEL TO THE BIG LEAGUES
We took EXALT to the big leagues with our epic match day takeover at Tottenham Hotspur Stadium. With legends in the building, product bundles flying off the stands, and fans sipping their way to glory, it was a win before kick-off.
From protein drinks fueling pre-match energy to merch giveaways creating buzz in the crowd, we brought serious fuel to North London. Whether you're performing on the pitch or cheering from the stands, peak performance starts with what you put in the tank.
The activation showcased our Pro Sport range to thousands of football fans, many discovering EXALT for the first time. The response was overwhelming – people genuinely couldn't believe how good premium sports nutrition could taste.
ELEAT COLLABORATION: BREAKFAST MEETS BEAST MODE
With the Hackney Half creating more buzz than a beehive, we knew runners needed something serious to fuel those personal bests. Enter Berried in Oats – our exclusive collaboration with ELEAT that combines our silky oat berry base with their protein-packed cereal.
This isn't just breakfast; it's breakfast on beast mode. Made for striding, sipping, and absolutely smashing that finish line, Berried in Oats represents everything we love about strategic partnerships – two brands that share values coming together to create something neither could achieve alone.
To celebrate the launch, ELEAT is offering 20% off their entire range with code: EXALT
Because proper nutrition deserves proper partnerships.
🔥EXALT INSIDERS IS COMING
We’re building EXALT INSIDERS — a community of creators, athletes, and wellness lovers who get the inside scoop on what’s new, early access to launches, exclusive perks, and invites to special events. It’s our way of saying thanks to those who live and breathe the EXALT way of life. Applications now open.
WHAT'S NEXT FOR EXALT?
May has been absolutely massive, but we're just getting started. With our new facilities, expanded team, and fresh collaborations, June is shaping up to be even more exciting.
Keep your eyes peeled for:
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New product developments utilising our enhanced production capabilities
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More strategic partnerships with brands we genuinely love
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Continued innovation in the functional nutrition space
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Perhaps a few surprises we can't quite reveal yet
THE BOTTOM LINE
This month proved something we've always believed: when you combine quality nutrition, genuine innovation, and a team that actually gives a damn, magic happens. From Pocket Rocket's explosive launch to our stadium takeover success, everything we've achieved comes back to one simple principle – making nutrition that actually works for real people living real lives.
Here's to continuing the momentum, breaking more boundaries, and fueling whatever comes next.
Stay EXALTED,
Charlie & Dan
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