Unleash the Power of Matcha: Health Benefits You Can’t Ignore
Matcha, the dazzling diva of the tea world, has taken the wellness community by storm. Once a niche product enjoyed primarily in Japan, matcha has grown exponentially in popularity across the globe. This fine, vibrant green powder, made from specially grown and processed green tea leaves, offers a host of health benefits that make it a favourite among health enthusiasts. And it’s not just for sipping! Matcha’s versatility shines in everything from lattes and smoothies to cold-pressed juices, adding a rich, earthy flavour and a powerful antioxidant punch to your wellness routine.
Table of Contents
- The Growth of the Matcha Market
- The Origins and History of Matcha
- Health Benefits of Matcha
- Possible Side Effects of Matcha
- Different Strains of Matcha
- Mighty Matcha: EXALT x JENKI
- Conclusion
The Growth of the Matcha Market
In recent years, the global matcha market has seen a substantial boom. Valued at over USD 2.36 billion in 2024, it’s projected to grow at a compound annual growth rate (CAGR) of 4.17% from 2024 to 2029 reaching USD 2.89 billion. This surge in popularity can be attributed to matcha’s versatility in beverages, cooking, and even skincare products, coupled with a growing consumer focus on health and wellness [1].
The Origins and History of Matcha
Matcha has a rich history that dates back over a thousand years. It originated in China during the Tang Dynasty (618-907 AD) when tea leaves were steamed and formed into bricks for easy transport. However, it wasn’t until the Song Dynasty (960-1279 AD) that the practice of grinding green tea leaves into a fine powder and whisking them with hot water became popular.
Zen Buddhist monks brought matcha to Japan in the 12th century. The monk Eisai, who founded the Rinzai school of Zen Buddhism, is credited with introducing matcha to Japan after studying in China. Matcha became an integral part of the Japanese tea ceremony (chanoyu), a ritualistic practice that emphasizes mindfulness, respect, and the appreciation of the present moment.
Health Benefits of Matcha
1. Sustained Energy
Matcha is packed with L-theanine, a compound that tweaks caffeine's effects, boosting alertness and preventing that dreaded energy crash you often get with caffeine. So with matcha, you have sustained energy for longer.
2. Antioxidant Powerhouse
Matcha is loaded with catechins, particularly EGCG (epigallocatechin gallate), which has potent antioxidant properties. These compounds help combat free radicals in the body, reducing cell damage and potentially lowering the risk of various chronic diseases [2].
3. Heart Health
Drinking matcha can improve cardiovascular health by reducing LDL cholesterol levels and preventing the oxidation of LDL cholesterol. Studies have shown that regular consumption of green tea can lower the risk of heart disease and stroke [3][4].
4. Weight Loss
Matcha boosts metabolism and increases fat burning both during exercise and at rest. The catechins and caffeine in matcha enhance thermogenesis and fat oxidation, helping with weight management [5]. A study showed men who took green tea extract burned 17% more fat than men who didn't [6] .
5. Mental Clarity and Relaxation
Thanks to its unique combination of caffeine and L-theanine, matcha provides a calm alertness. L-theanine promotes alpha brain wave activity, leading to relaxation without drowsiness, and can improve mood and cognitive performance [7] [8].
6. Immune System Support
Rich in vitamins A, C, and E, matcha strengthens the immune system. It also has antimicrobial properties that help ward off infections [11].
7. Oral Health
The catechins in matcha have antibacterial properties that improve oral health by reducing the growth of bacteria that cause bad breath and periodontal disease [9][10] .
Possible Side Effects of Matcha
While matcha is generally safe for most people, it’s important to consume it in moderation. Here are some potential side effects:
1. Caffeine Sensitivity
Matcha contains caffeine, which can cause jitteriness, insomnia, and increased heart rate in sensitive individuals. It’s best to start with small amounts if you’re new to matcha. [12]
2. Gastrointestinal Issues
Consuming large quantities of matcha in a short period might cause stomach upset due to its high fibre content. Matcha is rich in fibre because it involves consuming the entire green tea leaf, which can lead to digestive issues if taken in excess. High fibre intake can cause bloating, gas, and in some cases, constipation, especially if your body isn’t used to processing large amounts of fibre quickly.
3. Iron Absorption
The tannins in matcha can inhibit iron absorption from food. If you’re anaemic or have iron deficiency, consider drinking matcha between meals rather than with meals.
Different Strains of Matcha
Matcha comes in various grades and strains, each with distinct characteristics and uses:
1. Ceremonial Grade: This is the highest quality matcha, used in traditional Japanese tea ceremonies. It is made from the youngest tea leaves, which are stone-ground into a fine powder. Ceremonial grade matcha is vibrant green, has a delicate flavour, and is best enjoyed on its own without any additives.
2. Premium Grade: Slightly lower in quality than ceremonial grade, premium grade matcha is still excellent for drinking. It is made from slightly older leaves and has a slightly more robust flavor. This grade is ideal for daily consumption.
3. Culinary Grade: This grade is used for cooking and baking. It has a more robust flavor and a slightly bitter taste, making it perfect for lattes, smoothies, and desserts. Culinary grade matcha is made from older tea leaves and has a darker green colour.
4. Blends: Some matcha products blend different grades or strains to achieve specific flavor profiles or benefits. These blends can be tailored for different uses, such as smoothies, lattes, or cooking.
Mighty Matcha: EXALT x JENKI
At EXALT, we’re committed to bringing you the best of nature’s offerings. That’s why we’ve teamed up with JENKI to launch Mighty Matcha. This collaboration brings together the superior quality of JENKI’s ceremonial grade matcha with our expertise in creating performance-fuelling cold-pressed juices. Mighty Matcha features a refreshing blend of JENKI’s ceremonial grade matcha with coconut water, apple, cucumber, agave syrup, lime, and mint, delivering a delicious and nutritious beverage designed to keep you energised and focused throughout the day. Mighty Matcha is not just a drink; it’s an experience designed to boost your health. Join the matcha revolution with Mighty Matcha and enjoy the plethora of health benefits this incredible green powder has to offer. Whether you’re a matcha newbie or a seasoned sipper, Mighty Matcha promises to deliver a premium experience with every cup. Stay green, stay mighty!
Shop Mighty MatchaConclusion
In conclusion, matcha is more than just a trendy beverage; it’s a powerful superfood with a rich history and a multitude of health benefits. From boosting antioxidants to enhancing mental clarity, supporting heart health, and aiding in weight management, matcha has rightfully earned its place in the wellness spotlight. However, as with any superfood, moderation is key to avoiding potential side effects.At EXALT, our collaboration with JENKI through Mighty Matcha exemplifies our commitment to quality, sustainability, and wholefood ingredients. Whether you’re new to matcha or a seasoned enthusiast, Mighty Matcha promises to deliver a premium experience that supports your health and well-being while being kind to the planet. Embrace the matcha revolution with us—stay green, stay mighty!
REFERENCES
1. Mordor Intelligence. (2024-2029). Matcha Market Size - Industry Report on Share, Growth Trends & Forecasts Analysis. Retrieved from https://www.mordorintelligence.com/industry-reports/matcha-market
2. Musial, C., Kuban-Jankowska, A., & Gorska-Ponikowska, M. (2020). Beneficial Properties of Green Tea Catechins. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC7084675/
3. Velayutham, P., Anandh Babu, P., & Liu, D. (2008). Green Tea Catechins and Cardiovascular Health: An Update. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2748751/
4. British Heart Foundation. (n.d.). Green Tea and Heart Health. Retrieved from https://www.bhf.org.uk/informationsupport/heart-matters-magazine/news/behind-the-headlines/green-tea
5. Westerterp-Plantenga, M.S. (2010). Green tea catechins, caffeine and body-weight regulation. Retrieved from https://www.sciencedirect.com/science/article/abs/pii/S0031938410000703
6. Venables, M.C., Hulston, C.J., Cox, H.R., & Jeukendrup, A.E. (2008). Green tea extract ingestion, fat oxidation, and glucose tolerance in healthy humans. Retrieved from https://pubmed.ncbi.nlm.nih.gov/18326618/
7. Sohail, A.A., Ortiz, F., Varghese, T., Fabara, S.P., Batth, A.S., Sandesara, D.P., Sabir, A., Khurana, M., Datta, S., & Patel, U.K. (2021). The Cognitive-Enhancing Outcomes of Caffeine and L-theanine: A Systematic Review. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC8794723/
8. Hidese, S., Ogawa, S., Ota, M., Ishida, I., Yasukawa, Z., Ozeki, M., & Kunugi, H. (2019). Effects of L-Theanine Administration on Stress-Related Symptoms and Cognitive Functions in Healthy Adults: A Randomized Controlled Trial. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6836118/
9. Kushiyama, M., Shimazaki, Y., Murakami, M., & Yamashita, Y. (2009). Relationship Between Intake of Green Tea and Periodontal Disease. Retrieved from https://aap.onlinelibrary.wiley.com/doi/abs/10.1902/jop.2009.080510
10. Lodhia, P., Yaegaki, K., Khakbaznejad, A., Imai, T., Sato, T., Tanaka, T., Murata, T., & Kamoda, T. (2008). Effect of Green Tea on Volatile Sulfur Compounds in Mouth Air. Retrieved from https://www.jstage.jst.go.jp/article/jnsv/54/1/54_1_89/_article
11. Edrakia, M., Mousazadeh Moghaddampour, I., Banimahd Keivani, M., & Sheydaei, M. (n.d.). Characterization and antimicrobial properties of Matcha green tea. Retrieved from https://www.chemrevlett.com/article_147157_fca8ec80de5e3a8b951b92f7068afd6c.pdf
12. Temple, J.L., Bernard, C., Lipshultz, S.E., Czachor, J.D., Westphal, J.A., & Mestre, M.A. (2017). The Safety of Ingested Caffeine: A Comprehensive Review. Retrieved from https://www.ncbi.nlm.nih.gov/pmc/articles/PMC5445139/
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